If you’ve recently purchased our PURE Whey Protein supplement, you might have noticed something that seems a little confusing: the front of the package says it contains 31 grams of whey protein concentrate, but when you turn it around and check the Supplement Facts, it lists only 23 grams of protein.
No, you’re not seeing things, nor is there a mistake! What you’re seeing is actually a reflection of the high quality of our product. To help you understand what’s going on and how to read our labels correctly, here’s a breakdown of what the numbers mean and how they contribute to your fitness goals.
Understanding the Label: Whey Protein Concentrate vs. Protein
To fully understand the information on our supplement packaging, it’s important to distinguish between two key terms: Whey Protein Concentrate and Protein.
● Whey Protein Concentrate (as listed on the front of the package) refers to the form of protein used in our supplement. Whey protein concentrate is the most natural, minimally processed form of protein available. It contains around 80% protein, with the remaining 20% made up of fats, carbs, and other nutrients your body needs to thrive.
● Protein (which you can see on the Supplement Facts label) refers to the total amount of protein found in each serving of our protein powder.
Why the Numbers Don’t Add Up at First Glance
The 31 grams of protein on the front of our package refers to the total amount of Whey Protein Concentrate used in each serving of our product. But whey protein concentrate isn’t purely protein — it also includes several important nutrients like fat that our bodies also need to build and grow.
Remember, Whey Protein Concentrate is made up of 80% protein. This means that, out of the 31 total grams of Whey Protein Concentrate in each serving of PURE, about 23 grams of it is made of pure protein, the foundational nutrient your muscles need to recover and grow after a big workout. The remaining 8 grams of Whey Protein Concentrate are made of essential fats and micronutrients — in other words, those other nutrients necessary for superior performance and recovery.
Why Whey Protein Concentrate is superior to Whey Protein Isolate
At SFH, we choose Whey Protein Concentrate for its superior nutrient profile. While some companies use Whey Protein Isolate—which is stripped of most of its non-protein components—whey protein concentrate retains these important nutrients, giving it an edge in terms of performance and recovery.
Whey Protein Isolate might have a higher protein percentage and fewer calories, but it also lacks the beneficial fats, minerals, and lactose that contribute to muscle function and recovery. These components play an essential role in helping muscles grow stronger, faster, and healthier.
For example, fat may have a bad reputation, but it’s a vital energy source that helps muscles adapt to intense training. It also promotes satiety, meaning you’re less likely to feel hungry or reach for unhealthy snacks post-workout. By preserving these natural nutrients, whey protein concentrate supports optimal performance, making it a higher-quality option than isolate.
The Main Takeaway
When it comes to protein supplements, higher protein content doesn’t always mean a better product. Your body requires more than just protein to fuel your muscles for growth and recovery. Nutrients like fats, minerals, and vitamins are crucial for supporting your fitness journey, which is why whey protein concentrate is the superior choice for those looking to optimize their performance.
Our protein is made from whey protein concentrate, sourced from free-range, grass-fed cattle in New Zealand, ensuring the highest quality. Plus, our products are NSF Sport Certified, which guarantees their purity, safety, and efficacy. Each scoop of our protein provides not only clean, effective protein but also the full range of nutrients your body needs to grow stronger, faster, and healthier.
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